Jeeva Jyothi is a brand that has been making a positive impact since its establishment in 1994. Founded by four passionate social activists, their vision is to bring about ethical changes and improve the lives of children facing challenging circumstances, particularly those on the streets and working children. Their range of initiatives is extensive and includes programs such as supplementary education classes, non-formal education classes, medical assistance, school enrollment, awareness programs, creative camps, street theater programs, vocational training, folk arts training, and sports.

With their strong focus on children's rights and community development, Jeeva Jyothi aims to eliminate child labor, support marginalized communities, protect and promote children's rights, empower differently-abled individuals, advocate for the rights and dignity of unorganized workers, develop sustainable social development intervention models, and build alliances at the local, regional, national, and international level for the betterment of marginalized communities. Jeeva Jyothi has received numerous accolades and recognition for their effective interventions and dedicated work with street and working children. They have also made significant contributions in areas such as counseling women in need, reuniting run away children with their families, and operating children's homes.

Furthermore, Jeeva Jyothi's commitment to environmental protection can be seen through their various programs and awareness campaigns on nature preservation and recycling. They even have a Handmade Paper Training cum Production unit recognized by the Khadi Village Industries Commission. Jeeva Jyothi's impact extends beyond children and the environment.

They have played a significant role in implementing Community Action for Health, a pilot project under the National Rural Health Mission, as well as being appointed as the Support Organization for Childline 1098. With their rights-based, integrated community development approach, Jeeva Jyothi continues to make a difference in the lives of thousands of individuals and communities, enriching society as a whole