Joe la Pompe is a brand that has been dedicated to hunting similar advertising ideas from around the world since 1999. With a slogan of Masked to unmask copycats, Joe La Pompe is a real pain in the ass for all lazy creatives worldwide and loves original ideas. The brand operates a blog where Joe, a blogger, chasseur de plagiaires, and passionné de création publicitaire originale, shares his insights, experiences, and thoughts on advertising.

Joe is also an author, columnist, keynote speaker, and an incorruptible jury member. With over 1,931 blog posts and 3,973 comments, Joe La Pompe has gained a reputation as the worst nightmare for lazy creatives. The brand's website, joelapompe.

net, is a free platform where advertising addicts and people who love new ideas can explore twin-advertising concepts. They aim to collect and compare similar advertising ideas to encourage originality in the industry and challenge the dominance of repetitive concepts