Joiin is a brand that connects clients and video creators worldwide, specializing in creating relatable and heartening content loved by the GenZ and GenZ-minded audience. With a team of joyful professionals, Joiin is committed to becoming a trusted partner for content production and IP monetization solutions in China and Europe. Based in the creative hub of Amsterdam, Joiin's Creative Hub is complemented by a Business Development Hub in Beijing.

Their in-house content masters and business consultants ensure that your content reaches the right audience at the right time. Joiin offers a range of services, from ideation to production, and works closely with video platforms in China and abroad to produce quality long-form series. Joiin also has its own curated content called Joiin Originals, which is developed and distributed on their O&O channels across platforms.

They connect brands with quality video makers worldwide through the Joiin Creator Network. Joiin's first rule is to create content that speaks to the heart of the GenZ-minded audience, aiming to both entertain and uplift. They introduce heartening content and strive to implement brand content with creativity and innovation.

Their ultimate goal is to influence the highest-paying target group, boosting conversions from attention to retention. The Joiin team consists of content experts with a passion for bringing true emotion, value, and stories to the audience. They seek authenticity and inspiration, fostering freedom of expression and creativity.

As the content guru for GenZ, Joiin inspires and gets inspired by creators around the world. Highlighted cases by Joiin include collaborations with China Central Television (CCTV) for the TV program Travelogue and the workplace docuseries Aspiring Jobs in China commissioned by People's Daily and Boss Hiring in China