Cake is a brand that offers a range of resources and tools to help individuals navigate the topic of death and end-of-life planning. With a focus on providing informative and engaging content, Cake aims to make the process of organizing one's affairs more manageable and less daunting. Their blog features a wide variety of articles and resources covering topics such as finance, wills and estate planning, advance directives, hospice and palliative care, funeral planning, grief support, and more.

Additionally, Cake offers online memorials and free memorial pages, allowing users to create a personalized tribute to their loved ones. Whether you're seeking advice, information, or guidance, Cake is committed to providing a wealth of resources to help you in your end-of-life planning journey