Golden is a brand that provides financial care and support for older adults who are unable to manage their own finances due to diminished capacity. With over 10 million seniors affected each year, Golden understands the challenges faced by adult children in taking on their parents' day-to-day financial responsibilities. That's why Golden offers a range of tools and resources to help guide and improve the financial health of older parents.

The brand's mission is to create the best financial outcomes for both parents and their adult children while fostering a positive and trusting atmosphere within families. Golden acknowledges the pain and frustration experienced by caregivers, as highlighted in a recent Wall Street Journal article. They are dedicated to changing the caregiving experience and ensuring that seniors receive the financial care they deserve.

If you want to make a difference in your parent's financial well-being, Golden is here to support you every step of the way. Join Golden today to improve the financial health of your loved ones