Joy is a unique and vibrant brand that was born in Coldharbour Lane, Brixton. Founded by Maureen O'Brien, who had previously designed and produced for numerous high street brands, Joy was her chance to start anew and truly express herself. The brand offers a wide range of products and services to cater to your every need.

From trendy womenswear, including dresses, coats, tops, and trousers, to stylish accessories like bags, scarves, and jewelry, Joy has it all. Their homeware collection features photo frames, candles, mirrors, and more to add a touch of personality to your space. What sets Joy apart is their commitment to design clothes that flatter and use the best fabrics possible.

They prioritize comfort and fit, making sure every piece is meticulously fitted and tested. Their aim is to create timeless designs that will be worn for years to come. Furthermore, Joy is dedicated to sustainability and working towards a fully sustainable future.

They produce small runs to minimize waste and collaborate with factories that share their high standards of care for their workforce. Join the Joy community and experience their unique and sustainable fashion firsthand