Kantar, a leading data, insights, and consulting company, operates in the United States and globally. The company's headquarters are located in Boston, Massachusetts. Kantar has a rich history dating back to 1993 when it was initially established under the name Kantar Group.

Over the years, it has grown through mergers and acquisitions, bringing together renowned research and consulting firms. Today, Kantar is part of WPP, a British multinational advertising and public relations company. Kantar offers a wide range of products and services, including market research, brand strategy and development, media and advertising analysis, consumer behavior insights, and more.

The company provides valuable information and guidance to businesses across various industries to help them make informed decisions and drive growth. With a global presence, Kantar operates through various subsidiaries, joint ventures, and partnerships. Noteworthy subsidiaries include Kantar Media, Kantar Worldpanel, and Kantar Millward Brown.

These entities specialize in media monitoring, consumer behavior panels, and brand consulting, respectively. The company also collaborates with external partners to expand its capabilities and reach. In terms of market position, Kantar is a major player in the data and insights industry on a global scale.

It competes with other prominent firms like Nielsen Holdings, GfK, and Ipsos. Kantar has established itself as a trusted partner for businesses seeking accurate and actionable insights. Kantar has achieved notable milestones and made strategic changes to support its growth.

In recent years, the company has focused on leveraging advanced technologies, such as artificial intelligence and big data analytics, to enhance its offerings and provide clients with more effective solutions. As of the latest available information, Kantar continues to operate as a leading player in the data and insights industry. The company remains dedicated to supporting businesses with its comprehensive range of products and services, while continuously evolving to stay ahead in an ever-changing market landscape