Kao's asset
Kao

@kao.com

We are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries.

📢

Find anything inaccurate?

If you spot any mistakes on this brand profile, report to us.

Banner

Brand Logos

View all
Kao's logos

Logo

SVG

Kao's logos

Logo

SVG

Kao's logos

Icon

JPEG

About

Description

Kao Corporation, commonly known as Kao, is a Japanese multinational company that specializes in consumer goods. It was founded in 1887 by Tomiro Nagase as a manufacturer of domestic toiletry soap. Today, Kao has become a leading player in various industries such as beauty care, skin care, hair care, and human health care.


Headquartered in Tokyo, Japan, Kao's central office is located in the Nihonbashi-Kayabacho district. The company has a strong global presence, with operations in Asia, Europe, North America, and Oceania. Kao's international subsidiaries include Kao Chemicals Europe, Kao (China) Holding, Kao Indonesia, and Kao USA.


Kao offers a diverse range of products that cater to different consumer needs. Some of its well-known brands include Biore, Jergens, Kanebo, and Molton Brown. The company's beauty care segment includes cosmetics, skincare, and haircare products.


In the skincare sector, Kao offers facial cleansers, moisturizers, and anti-aging solutions. Similarly, its haircare products encompass shampoos, conditioners, and styling treatments. In terms of market position, Kao is recognized as one of the largest consumer goods companies in Japan.


It competes with global giants such as Procter & Gamble and Unilever. Kao has established a strong foothold in the global market through both organic growth and strategic partnerships. For instance, the company has formed joint ventures with companies like Kanebo and Kracie Holdings.


Kao has achieved several significant milestones throughout its history. In recent years, the company has focused on sustainability and environmental initiatives. It aims to reduce its CO2 emissions and minimize its environmental impact.


Additionally, Kao has made efforts to expand into emerging markets, such as China and Southeast Asia, to tap into growing consumer demands. As for its current status, Kao continues to innovate and launch new products to meet changing consumer preferences. The company has been impacted by the COVID-19 pandemic, but it has adapted its operations to ensure business continuity.


Kao remains committed to its core values of customer satisfaction, technological advancement, and sustainability

Read more...

Brand collections

View all

Logos

Colors

Fonts

Images