Ka Uruora is a brand that offers a range of services and programs to support and empower whānau (family) members in achieving financial independence and improving financial wellbeing. Derived from the classical karakia (prayer) of Taranaki, the name Ka Uruora represents a connection to place and signifies growth and revitalization. It also draws inspiration from the concept of an uru, which refers to a grove of trees symbolizing noble leaders who provide shelter and support, enabling others to thrive.

Established by Te Kotahitanga o Te Atiawa Trust and Te Kāhui o Taranaki Trust, Ka Uruora is a collective iwi charitable trust dedicated to delivering services and solutions for iwi members. Their services include financial education, savings programs, and various housing solutions. Originally rooted in Taranaki, Ka Uruora is expanding its reach to other regions, supporting iwi across the motu (country) in providing services and support for their whānau members.

To take advantage of the opportunities offered by Ka Uruora, you must be a registered member of one or more partner Iwi. By registering and participating in their programs, you can work towards securing a better financial future for your whānau. Join Ka Uruora's journey today and explore their WhānauSaver program, financial education tools, and housing solutions