Helen of Troy is a leading consumer products company based in the United States. It was founded in 1968 by Gerald Rubin and is headquartered in El Paso, Texas. The company operates through three primary segments: Housewares, Health & Home, and Beauty.

Under the Housewares segment, Helen of Troy offers a wide range of products such as kitchen appliances, cookware, cleaning tools, and food storage containers. Some of its well-known brands in this segment include OXO, Honeywell, and Hydro Flask. The Health & Home segment primarily focuses on personal care products and home environment solutions.

This includes items like hair dryers, thermal styling tools, humidifiers, and air purifiers, with Revlon and Vicks being popular brands within this segment. The Beauty segment focuses on professional beauty products, including hair styling tools, hair accessories, and hair care products. This segment includes brands like Revlon, Hot Tools, and Bed Head.

Helen of Troy has a strong global presence, with operations across multiple countries. The company has several noteworthy subsidiaries, joint ventures, and partnerships. It has established partnerships with well-known brands like Procter & Gamble, Dr.

Scholl's, and Braun, which further enhance its market reach and product offerings. In terms of market position, Helen of Troy has achieved significant success and is recognized as a leader in the consumer products industry. The company has consistently shown strong global sales and has outperformed many of its competitors.

Its diversified product portfolio and brand recognition have played a key role in maintaining its competitive edge. Over the years, Helen of Troy has witnessed significant growth, primarily through strategic acquisitions of complementary businesses. These acquisitions have strengthened its product lineup and expanded its market presence.

Additionally, the company has focused on developing innovative and consumer-centric products, driving its success in the market. As of the latest available information, Helen of Troy continues to thrive in the consumer products industry. It remains committed to delivering exceptional products and continues to innovate to meet consumer needs.

While specific recent updates may not be available, the company's history of growth and success positions it well for future opportunities