KJUS is a renowned brand in the ski and golf apparel industry, offering high-quality products that combine functionality, performance, and style. Founded by Alpine ski champion Lasse Kjus, the brand was born out of a passion to enable individuals to reach the pinnacle of their game. Lasse's own experience as an athlete inspired him to create technical ski apparel that would enhance performance and withstand the elements.

With a focus on innovation, KJUS developed advanced fabrics and designs that catered to skiers facing various weather conditions. The brand's journey began with humble beginnings, with Lasse investing his own money and working tirelessly to establish the business. Collaborating with a local creative agency, KJUS crafted its unique identity, incorporating Lasse's last name into the brand.

The iconic K logo was also created, representing the brand's commitment to excellence. Since its launch in 2000, KJUS has gained recognition and success in the industry, collaborating with high-end stores and receiving praise for its technical benefits. In addition to ski apparel, the brand has expanded to offer innovative golf apparel.

In 2019, KJUS was acquired by Acushnet Company, cementing its place as a leader in the field. Today, KJUS continues to push boundaries with cutting-edge materials, craftsmanship, and designs, allowing individuals to perform at their best while exuding sophisticated style. Whether you're a skier or golfer, KJUS provides you with gear that combines functionality, performance, and luxury