Kloop is a renowned media brand in Kyrgyzstan that focuses on reporting the most significant events and phenomena in the country. With a commitment to delivering news promptly and objectively, Kloop strives to provide balanced coverage. Their publications encompass a wide range of formats, including news articles, reports, investigations, graphics, and videos, which help bring stories to life.

Central to their mission is giving a voice to individuals who are often unheard due to various reasons. Today, Kloop stands as one of the most popular news websites in Kyrgyzstan and sets trends in journalism nationwide. With over 550,000 followers on social media and millions of views across platforms, they maintain principles of independence, impartiality, honesty, and accuracy.

Kloop publishes daily content in Kyrgyz and Russian, with select articles also available in English and Uzbek. Additionally, Kloop Media, led by Anna Kapushenko as of July 2022, operates as a non-profit organization supported by charitable grant funds. They not only manage the media outlet but also contribute to education and technology development in Kyrgyzstan, addressing pressing social issues.

With an impressive track record of national and international journalistic awards, Kloop continues to gain recognition from an expanding readership base each year