こゆ財団＠宮崎県新富町の地域商社 is a brand that focuses on addressing regional issues through entrepreneurship. They are known for their development of the 1,000 yen per lychee, as well as their contributions of 5 billion yen through hometown tax donations and collaborations with companies such as ANA and Unilever, which have helped strengthen the local economy. With a commitment to investing profits in nurturing entrepreneurs, they have seen an increase in young people starting businesses after migrating to the region, and in 2018, they were selected as a model case by the Prime Minister's Office.

Currently, the mission of こゆ財団 is to share their knowledge, experience, and network to foster entrepreneurs who can solve social issues through business initiatives in local communities. By establishing their academy, they aim to create individuals who can address the ever-growing challenges society faces today. The program offered by こゆ財団 includes a five-course curriculum that encompasses learning business strategies and engaging in fieldwork in rural areas, with the goal of cultivating human resources who can contribute to sustainable regional societies