The Lacek Group is a leading brand known for its expertise in customer engagement and loyalty solutions. Trusted by some of the world's most admired brands, they focus on creating brand advocates and making customers feel connected to something greater. With over 28 years of experience in strategic, creative, data, and technology practices, The Lacek Group helps clients identify their highest-potential customers, engage them across channels, personalize relationships for long-term results, and measure the effectiveness of their efforts.

As an Ogilvy Experience Company, they have the support and backing of Ogilvy and WPP, allowing them to deliver innovative data-driven solutions globally. Their capabilities span loyalty and CRM strategy, omnichannel communications planning, customer value management, technology consulting, research, analytics, creative services, and digital solutions. With a focus on personalized experiences and measurable business outcomes, The Lacek Group is at the forefront of data-driven customer engagement