Lagom Strategy is a unique and innovative brand that aims to help people make informed decisions about their digital services and products. With a focus on rigorous research evidence and user-centered design, Lagom Strategy assists individuals in achieving a balanced and optimal user experience. Founded in 2013 in Loughborough, UK, Lagom Strategy has since developed a substantial body of work, specializing in public-sector Service Standard discovery, user research, and service design.

Passionate about solving challenging problems in the health and social care space, Lagom Strategy has carefully assembled a multidisciplinary team of experts from government, academia, and industry. By collaborating with like-minded teams and organizations, Lagom Strategy ensures meaningful work while championing the needs of users at every stage. The brand also maintains high standards of user research, following eight core principles that influence their processes and outcomes.

To support the development of the next generation of digital user researchers and service designers, Lagom Strategy has established partnerships with esteemed educational institutions. Additionally, the brand has an extensive network of digital partners who contribute their specialized skills to the multidisciplinary team whenever required. Accredited by reputable platforms such as the Digital Marketplace and G-Cloud 13, Lagom Strategy offers user research, discovery, and UX services.

They are also committed to addressing environmental impact and prioritize cyber security. In summary, Lagom Strategy is your go-to brand for expert guidance in making informed decisions about digital services and products. The brand's commitment to research, user-centered design, and collaboration sets them apart in the industry, ensuring a balanced and exceptional user experience for all clients.

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