Lancia's asset
Lancia

@lancia.com

Driven by elegance, innovation and timeless design, Lancia is founded in 1906 in Turin.

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About

Description

Lancia is a renowned brand that is at the forefront of the future of sustainable mobility. Their latest concept car, the Lancia Pu+Ra HPE, perfectly embodies their vision of the future, combining innovative technology, design, sustainability, and electrification. This groundbreaking vehicle serves as a manifesto for the next decade, seamlessly blending elements of the past with those of the future.


The Lancia Pu+Ra HPE draws inspiration from iconic features such as the legendary Stratos' round headlights and the Venetian sunshade structure of the Lancia Beta HPE from the 1970s. It represents a synthesis of purity and radicalism, innovation and emotion. Not only does the Lancia Pu+Ra HPE boast an elegant and timeless design, but it also offers a unique and refined interior experience.


Collaborating with Italian design partner Cassina, Lancia has recreated a home-like atmosphere within the car, paying meticulous attention to shapes, materials, and passenger well-being. In addition to its exceptional design, the Lancia Pu+Ra HPE is a sustainable and electric vehicle. With over 700 km of range, a charging time of just over 10 minutes, and energy consumption of less than 10 kWh per 100 km, it represents the perfect synthesis of Lancia's future-focused ideals.


Moreover, the integration of intuitive technology, such as the self-driving S. A. L.


A. To get a glimpse into the creative process behind this visionary car, Lancia offers a docufilm that delves into the making of the Lancia Pu+Ra HPE, highlighting the fusion of interior design, intuitive technology, and environmental consciousness. Choose Lancia and become part of the future of sustainable mobility

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Company Type

Partnership

Company Size

10,001+

Year Founded

1906

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