Laureus is a global brand that combines Laureus Sport for Good, the Laureus World Sports Academy, and the Laureus World Sports Awards to create a unique organization that harnesses the power of sport to make a positive impact on the world. At the heart of Laureus is the belief that sport has the ability to transform lives, and they celebrate sporting excellence while using it as a catalyst for change. Laureus offers a range of products and services to support their mission.

One of their key initiatives is Laureus Sport for Good, which is the charitable arm of the organization. Through this program, Laureus aims to improve the lives of children and young people through the power of sport. They also run the annual Laureus World Sports Awards, which honors exceptional athletes and highlights the positive social impact of sport.

In addition, Laureus has a prestigious World Sports Academy, comprised of more than 60 legendary athletes, who champion the transformative power of sport and play a vital role in deciding award winners. Laureus truly believes that sport can change the world and uses its influence and resources to create a better future for young people across the globe