The Lower Colorado River Authority (LCRA) is a brand dedicated to enhancing the quality of life for Texans through water stewardship, energy, and community service. With a mission to serve the Texans they work with, LCRA offers a range of products and services. In terms of energy, LCRA helps fuel one of the nation's fastest-growing regions.

Their transmission services provide reliable electric service across Texas. When it comes to water, LCRA provides water for over a million people. Additionally, LCRA offers outdoor adventures along the lower Colorado River through their parks.

They strive to promote water stewardship and safety on the Highland Lakes through their Be LakeWise program. LCRA also provides real-time river and lake conditions, weather updates, and access to the Highland Lakes through their boat ramps. With a commitment to exceptional customer service, LCRA is dedicated to delivering results and making a positive impact on the environment and the community they serve