Leaping Bunny's asset
Leaping Bunny

@leapingbunny.org

The CCIC's Leaping Bunny Program administers a cruelty-free standard for companies producing cruelty-free cosmetic & personal care products.

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About

Description

Leaping Bunny is a brand dedicated to promoting cruelty-free shopping and making it easier for consumers to find animal-friendly products. The brand was born out of the frustration caused by the confusion and misleading claims surrounding cruelty-free products in the market. In response, eight national animal protection groups came together to form the Coalition for Consumer Information on Cosmetics (CCIC) and created the internationally recognized Leaping Bunny Logo.


Leaping Bunny works with companies to ensure that their products meet a single comprehensive standard, providing consumers with a trustworthy guide for compassionate shopping. The brand collaborates with organizations such as the American Anti-Vivisection Society, the Humane Society of the United States, and Rise for Animals to advocate for the end of animal testing and the development of alternative methods. By browsing through Leaping Bunny's Compassionate Shopping Guide, customers can easily find over 2,000 Leaping Bunny Certified companies that are committed to being cruelty-free at all stages of product development.


Join the movement for a more compassionate world by supporting Leaping Bunny and their mission to end animal testing

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Company Type

Nonprofit

Company Size

2-10

Year Founded

1996

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