LEARFIELD is a leading sports marketing company based in the United States. Founded in 1972, the company has its headquarters in Plano, Texas. LEARFIELD provides a range of services in collegiate athletics, including multimedia rights, licensing, ticketing, and sponsorships.

The company works with more than 200 college athletic departments and conferences across the country, enhancing their brand visibility and revenue generation. LEARFIELD's multimedia rights include radio, television, digital, and in-venue broadcasts, allowing fans to engage with their favorite teams across various platforms. Additionally, the company manages licensing programs for collegiate brands, ensuring that products featuring these brands meet quality standards and generate revenue for the institutions.

On a global scale, LEARFIELD has expanded its operations and established partnerships with various entities. The company owns a subsidiary called SIDEARM Sports, which specializes in digital technology solutions for collegiate athletic programs, enabling schools to communicate with their fans effectively. LEARFIELD also has joint ventures with IMG College, JMI Sports, and Outfront Media Sports, which further contribute to its market presence.

With its strong market position, LEARFIELD has become a trusted name in sports marketing. The company's comprehensive services and extensive network have allowed it to secure long-term contracts with major colleges and athletic conferences. LEARFIELD's commitment to providing tailored solutions and maximizing revenue opportunities has helped it surpass competitors in the industry.

Over the years, LEARFIELD has achieved significant milestones and growth. The company has continuously expanded its portfolio of services, adapting to the changing needs of the collegiate sports market. Notably, LEARFIELD acquired Paciolan, a leading provider of ticketing and fundraising solutions, in 2018.

This acquisition broadened its capabilities and further solidified its position in the industry. As of the latest information available, LEARFIELD remains a prominent player in the sports marketing sector. While the company continues to innovate and adapt to industry trends, no major updates or changes in strategy have been reported.

LEARFIELD's dedication to delivering top-notch services to its clients and maintaining strong partnerships positions it for continued success in the future