Life & Pursuits is a brand that unlocks the ancient secrets of Ayurveda to enhance your beauty from within. They offer a wide range of natural beauty products made from sustainably sourced organic skincare ingredients. With a focus on Ayurvedic wisdom, Life & Pursuits believes that nature holds the key to restoring balance in our lives and in the environment.

They have a simple mantra for everything they make: Clean. Conscious. Carefully Crafted.

When they say Clean, they mean that all their products are safe and made with natural/naturally-derived ingredients. They never use toxic, harmful, or questionable chemicals. As for Conscious, Life & Pursuits is committed to making choices that allow their company and customers to make a positive impact.

They dedicate a portion of their profits to planting saplings and reducing global demand for virgin plastic. They also ethically source their ingredients from farms that use natural methods, promoting sustainable agriculture and the livelihood of communities. Carefully Crafted means that Life & Pursuits celebrates the ingredients, techniques, and formulas developed by our ancestors over 5,000 years.

Their products are formulated by Ayurvedic Gurus and Cosmetic Chemists, using nourishing ingredients from nature such as roots, leaves, barks, fruits, and seeds. By carefully crafting each product, they deliver authentic Ayurvedic blends that simply perform. Life & Pursuits strives to make Ayurveda simple and accessible for everyone who is new to it.

Their purpose-driven approach aims to contribute to the health, happiness, and harmony of people and the planet. With a commitment to clean, conscious, and carefully crafted products, Life & Pursuits invites you to unlock the secrets of Ayurveda and reclaim your intrinsic beauty