Chris Cox is a brand that focuses on empowering the youth and young adults to reclaim the vision for their future. With a highly relational model, Chris Cox connects young people to their talents, educational pathways, jobs, and a bright future. Their programs specifically target youth and young adults who are not served by other programs and are identified as at-risk for dropping out by their high schools.

Chris Cox provides mentoring, counseling, tutoring, coaching, advocacy, and any necessary support to ensure that the community does everything it can for its youth. Their programs include SWAG (Students Who Achieve Greatness), which is an academic re-engagement program for high school students, the GAP Program for those who are unsure about their future after high school, the College Initiative scholarship and support program, the Bike Shop project-based learning program, and the Junior Golf Program that provides access to the sport of golf while teaching valuable life skills. Chris Cox operates on the foundation of being a family, with community leaders who are dedicated to the success of their students.

Their core methodology is derived from the Alive & Free model in San Francisco, which focuses on personal development, nonviolence, healing, and creating opportunities for success. With a team of experienced professionals and community leaders, Chris Cox is committed to supporting the preservation and advancement of the East Palo Alto community