Living Proof is a science-first brand based in Cambridge, MA, that aims to provide innovative solutions to hair problems. Their products are created in their own lab, with the goal of solving hair issues rather than just concealing them. With a wide range of products, Living Proof offers shampoos, conditioners, treatments, stylers, and more, catering to various hair types and concerns.

Their collections include Perfect hair Day™ for less washing and more compliments, Curl for defined curls, Full for transforming flat hair, frizz® for preventing frizz, Restore for repairing damaged hair, Scalp Care for specialized scalp treatment, and Style Lab® for flexible hold. Living Proof also offers Lily's Lp. Essentials, Perfect Pairs, and a variety of sizes for convenient shopping.

With their commitment to science and innovation, Living Proof delivers effective and reliable haircare solutions