Jamii is a brand that aims to promote and support black-owned businesses by offering incentives and discounts through their Jamii discount card. Black Pound Day, a monthly event held on the first Saturday of each month, encourages people to shop at these businesses either in person or online. Since its inception in June, Black Pound Day has generated over £100,000 in revenue for black-owned firms.

Jamii provides a platform for black entrepreneurs, like Cynthia Grafton-Holt, a London-based wedding dress designer, to showcase their work and be recognized as strong businesses. The brand strives for recognition, opportunity, and the amplification of voices that need to be heard within the black community. With only 1.

5% of management and senior positions in the UK held by black individuals, Jamii aims to increase representation and transparency in business. The brand is also dedicated to minimizing the ethnicity pay gap, which is estimated to be £3. 2 billion in Britain.

By supporting black-owned businesses, Jamii contributes to creating employment opportunities and fostering cultural appreciation within the community