Introducing Toronto Public Library's new brand platform and awareness campaign, We Open Doors. After the challenges of the pandemic, the library is inviting Torontonians to rediscover its vast range of services and return to its welcoming spaces. Beyond just books, the library has become an essential virtual resource for those without digital access at home.

They offer free live tutoring for kids, settlement workers in branches, and programs that go beyond the walls of the library. Did you know that 56% of technology users at the library have no other access to it? Without the library, many individuals face a digital divide, hindering their ability to find employment and access social services. With a vibrant visual identity and a series of eye-catching ads, the campaign showcases the surprising array of services available.

Toronto Public Library wants everyone to get excited about their library because when communities thrive, we all benefit. It's time to open the doors and explore the possibilities