Lux Research Japan is a premier research consultancy in Japan that specializes in helping clients understand Japanese consumers and their relationships with premium brands. With a focus on reaching luxury brand consumers, decision makers, and high net worth individuals, Lux Research Japan has developed expertise in this segment. They also work with domestic and international clients in sectors such as travel and tourism, lifestyle, FMCG, IT, and telecommunications.

Much of their work is conducted on behalf of overseas clients, and their bilingual researchers are uniquely positioned to help international clients decipher the needs, habits, and attitudes of Japanese consumers. Lux Research Japan has a team of experienced principal members who bring knowledge and expertise to the table. From their president and lead moderator Nobue Shirai, who specializes in luxury goods and travel, to Steven Sipes, a partner with extensive experience in luxury goods, travel, and hospitality IT.

Atsushi Fujihara, another founding member, leads the group's operations and also specializes in luxury and technology-related projects. With their diverse capabilities and experience, Lux Research Japan is well-equipped to provide valuable insights to clients in the Japanese market