The League of Women Voters of Oregon, based in Salem, is a brand dedicated to promoting representative government and protecting individual liberties established in the United States Constitution. They believe in the power of informed and active citizen participation in democratic government and advocate for open meetings, public records accessibility, and adequate notice of proposed actions by governmental bodies. The League of Women Voters also advocates for protecting every citizen's right to vote and equal access to free public education.

They oppose any form of legal, economic, or administrative discrimination. A key principle for them is efficient and economical government, which includes competent personnel, coordinated agencies and levels of government, and clear assignment of responsibility. This brand recognizes the importance of responsive government, equitable taxation, conservation and development of natural resources, and domestic policies that facilitate solutions to international problems.

They also emphasize the importance of international cooperation and the development of international organizations and laws for the promotion of world peace. The League of Women Voters of Oregon embraces equity and diversity, actively valuing differences and understanding that various backgrounds and experiences can bring invaluable insights to their organization