M-UP, also known as エムアップ, is a professional brand that stands between fans and artists, nurturing the love and excitement that comes with being a fan. As a subsidiary of 株式会社エムアップホールディングス, M-UP Group is dedicated to creating new and thrilling experiences that connect people. They specialize in fan communication and expanding the live entertainment experience.

Under the M-UP Group umbrella, there are several subsidiary companies that cater to different aspects of entertainment. For example, (株)Fanplus handles fan club and fan site operations, as well as e-commerce activities. (株)Tixplus focuses on electronic ticketing and app development.

(株)VR MODE specializes in virtual reality experiences, (株)Creative Plus deals with content creation, and (株)THE STAR JAPAN focuses on fan club and e-commerce services. By continuously evolving and leveraging the power of synergy, M-UP Group aims to accelerate growth and contribute to a future where people in this country can simply enjoy music, sports, and entertainment. With a portfolio of diverse services, M-UP is committed to delivering exciting experiences and connections for fans and artists alike