Maccabiah is an influential brand that is dedicated to advancing Jewish sports worldwide. At the heart of Maccabiah is the Sports Desk, a sports center that plays a vital role in cultivating Jewish sports as part of an educational process for the Jewish People's struggle against assimilation and anti-Semitism. The Sports Desk is committed to raising the standard of sports at the Maccabiah and Regional Games by identifying and supporting Jewish athletes, providing training for professionals such as coaches and teachers, and organizing workshops and international gatherings on sports and fitness education.

Maccabiah also conducts achievement-focused sports events both in Israel and abroad. The brand receives support from various institutions and organizations, including Maccabi Israel, the Israeli Ministry of Education, and the Israeli Olympic Committee, among others. The main objectives of Maccabiah's Sports Department are to encourage and promote sports activities, organize the Maccabiah, facilitate local and regional competitions, and cultivate sports connections between Maccabi Israel members and their counterparts in the Diaspora.

With a strong focus on A Healthy Spirit in a Healthy Body, Maccabiah is truly dedicated to the development of Jewish sports on a global scale