Market Match is California's largest nutrition incentive program, designed to improve access to fresh and healthy food for low-income shoppers enrolled in CalFresh. Through this public-private partnership, Market Match provides extra money to shoppers, allowing them to purchase more fruits and vegetables at farmers' markets and other farm-direct outlets. When customers use their federal nutrition benefits at these outlets, Market Match offers matching funds.

For example, if a customer spends $10 of CalFresh benefits at a farmers' market, they will receive an additional $10 to spend on fresh produce, totaling $20 to spend at the market. This program not only helps shoppers stretch their food budget but also supports farming communities in economically vulnerable regions of California. Market Match is coordinated by the Ecology Center, which collaborates with a diverse group of market operators and community-based organizations.

It is made possible through the generous support of private and public funders. To learn more about how Market Match works, its history, or the organizations involved, you can visit their website. With Market Match, eating healthy has never been easier or more affordable