@mars.com
Mars Wrigley is the world's leading manufacturer of chocolate, chewing gum, mints and fruity confections.
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About
Description
Mars Wrigley is a subsidiary of Mars, Incorporated and is one of the largest confectionery manufacturers globally. Its headquarters are based in Chicago, Illinois, United States. The company's history traces back to the establishment of the Wm.
Wrigley Jr. Company in 1891 by William Wrigley Jr., who initially started as a soap and baking powder manufacturer. In 1893, Wrigley introduced Juicy Fruit gum, followed by Spearmint in 1893.
These products became immensely popular and established the company's presence in the confectionery industry. In 2008, Mars, Incorporated acquired Wrigley and merged it with its existing confectionery business to form Mars Wrigley. Mars Wrigley offers an extensive range of confectionery products including chocolates, gums, mints, and fruity treats.
Some of its popular brands include M&M's, Snickers, Skittles, Orbit, Doublemint, and Starburst. The company caters to a diverse consumer base with different preferences and age groups, ensuring it remains a prominent player in the confectionery market. On a global scale, Mars Wrigley has a strong presence, with operations in over 70 countries.
It has numerous subsidiaries and joint ventures, including Wrigley Canada, Mars Wrigley Confectionery Australia, and Mars Wrigley Confectionery China. These subsidiaries allow the company to adapt to local markets and meet specific consumer demands. In terms of market position, Mars Wrigley is highly competitive and holds a significant share in the global confectionery market.
Its products are well-known and beloved by consumers worldwide. The company faces competition from other major players such as Hershey's, Nestle, and Mondelฤz International. However, Mars Wrigley continues to innovate and create new flavors and varieties to maintain its competitive edge.
Mars Wrigley has achieved several milestones throughout its history. In recent years, the company has focused on creating sustainable and environmentally friendly initiatives, including responsible sourcing of cocoa and palm oil. It has also been investing in research to reduce its carbon footprint and improve packaging sustainability.
As of the latest information available, Mars Wrigley continues to grow and expand its presence both domestically and globally. The company remains committed to delighting consumers with its wide range of confectionery offerings while also addressing sustainability challenges and promoting responsible business practices
Company Type
Privately Held
Company Size
10,001+
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