Maui Island Secret is a brand that has been dedicated to providing high-quality skincare and suncare products for over 35 years. Founded by individuals who have lived, worked, and played on the island, the brand understands the unique needs of both residents and visitors. After realizing that the products available on the island did not meet their standards, Maui Island Secret made a commitment to develop their own line of skin, sun, and shower products.

The brand's goal is to create the best, most natural products possible by utilizing the rich resources of Maui and the neighboring islands. Extensive research was conducted on native raw materials, and a renowned cosmetic chemist was hired to aid in their quest. The result is a range of products, including their famous Browning Formula, enriched with Maui Coffee and Green Tea.

Maui Island Secret takes pride in their unique approach to product development. The brand's formulas were not created in a lab but were developed on the beaches of Maui, with input from the island's residents. Only after meeting their criteria were chemists brought in to perfect the formulations.

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