MetteAnnelie is a brand dedicated to creating a greener future for the people of Copenhagen. With a focus on reducing traffic congestion, pollution, and optimizing urban spaces, MetteAnnelie aims to make it easier for residents to choose sustainable transportation options. Their vision includes implementing a green road toll in Copenhagen and expanding environmental zones to include personal vehicles.

By making motorists accountable for their impact on the city and promoting electric mobility, MetteAnnelie strives to achieve the city's goal of carbon neutrality by 2025. Additionally, the brand emphasizes the importance of investing in the development of Copenhagen's cycling infrastructure, making it both more convenient and affordable to opt for eco-friendly transportation. Furthermore, MetteAnnelie advocates for the integration of green spaces, bike lanes, and biodiversity into the urban landscape, with a plan to allocate a third of the city's road space to cycling and green areas by 2030.

They also prioritize creating a sustainable and safe environment for children, with a focus on safe school routes, green school environments, and incorporating sustainability into the classroom curriculum. To foster a culture of innovation and entrepreneurship, MetteAnnelie envisions transforming Copenhagen into the world's leading hub for green businesses, attracting sustainable ventures, green job opportunities, and fostering the development of cutting-edge climate technologies. With MetteAnnelie's commitment to a greener future, Copenhagen can become a shining example of a sustainable and forward-thinking city