MGA Entertainment, based in Van Nuys, California, is an American company that designs, manufactures, and markets toys and entertainment products. It was founded in 1979 by Isaac Larian, who currently serves as the CEO. Since its establishment, MGA Entertainment has experienced steady growth and success.

The company initially focused on distributing video game consoles, but in the 1990s, it shifted its focus to toy manufacturing. In 2001, MGA Entertainment had its breakthrough with the launch of the Bratz doll line, which quickly gained popularity and became a major competitor to Mattel's Barbie. The success of Bratz allowed MGA Entertainment to expand its product range and establish itself as a leading toy manufacturer.

MGA Entertainment's headquarters is located in Van Nuys, California. The company's spacious office provides a creative and collaborative environment for its employees to design, develop, and market innovative toys and entertainment products. The headquarters also houses state-of-the-art manufacturing facilities and distribution centers.

MGA Entertainment offers a wide range of products, including dolls, action figures, playsets, electronic toys, collectibles, and games. Some of its popular toy lines include L. O.

L. Surprise!, Little Tikes, Num Noms, Project Mc², and Poopsie Slime Surprise. The company is known for its innovative and interactive toys that appeal to children of various age groups.

On a global scale, MGA Entertainment has a significant presence. It has established subsidiaries in countries such as France, United Kingdom, Germany, Australia, and China. The company also has strategic partnerships and joint ventures with various international companies to expand its market reach.

MGA Entertainment has a strong market position due to the success of its toy lines, particularly L. O. L.

Surprise!, which has consistently ranked as one of the top-selling toys globally. MGA Entertainment has positioned itself as a major competitor to other toy manufacturers, such as Mattel and Hasbro. In terms of major achievements, MGA Entertainment won Toy of the Year awards several times and has received recognition for its innovative and creative toy designs.

The company has also undergone strategic changes in its brand's strategy, including acquisitions and licensing deals, to enhance its product lineup and market presence. As of the latest information, MGA Entertainment continues to thrive as a leading toy manufacturer. The company remains committed to creating innovative and engaging toys that resonate with children and parents worldwide.

It consistently introduces new product lines and expands into new markets to sustain its growth and maintain its status as an industry leader