Miniso's asset
Miniso

@miniso.com

Lifestyle product retailer MINISO offers high quality household goods, cosmetics, food, and toys at affordable prices.

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About

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Miniso Myanmar is a subsidiary of Miniso, a Chinese retail company specializing in consumer products such as household goods, health and beauty products, fashion accessories, and electronics. The company was founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu. Miniso's headquarters is located in Guangzhou, China.


As of now, the company has over 4,200 stores in more than 80 countries and regions around the world, including Myanmar. It has been successful in expanding its global footprint through various partnerships and joint ventures. Notably, in 2018, Miniso partnered with Saudi Arabia's Alhokair Fashion Retail to open stores in the Middle East and North Africa region.


The company also collaborated with Super Kazi, a Sri Lankan company, to enter the Sri Lankan market. Miniso offers a wide range of affordable and trendy products that appeal to a diverse customer base. Their product categories include home necessities, health and beauty products, fashion accessories, electronics, stationery, and more.


The brand focuses on providing high-quality products at low prices, often featuring collaborations with popular brands and designers. In terms of market position, Miniso has quickly gained popularity and experienced rapid growth worldwide. Its success can be attributed to its unique brand positioning and marketing strategies.


By offering a combination of value, style, and quality, Miniso has been able to establish a strong presence in the competitive retail industry. In recent years, Miniso has achieved several milestones and notable achievements. In 2019, the company achieved global sales of over $2 billion, solidifying its position as a major player in the retail sector.


They have also made significant advancements in e-commerce, strengthening their online presence to cater to changing consumer preferences. As of now, there is limited information available regarding the current status or latest updates of Miniso Myanmar. However, based on the global success and growth of the Miniso brand, it can be inferred that Miniso Myanmar is likely to continue expanding its presence and offer customers a wide range of affordable, high-quality products

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