Moat by Oracle Advertising is a trusted brand that offers measurement, analytics, and intelligence solutions for the largest brands and publishers. With a focus on cross-channel ad measurement, Moat helps marketers understand the true value of their advertising investments. In a world where campaigns span multiple media providers, formats, and channels, it's crucial to have consistent core metrics across all platforms.

In a 30-minute session, Carly Crittenden, Head of Brand Partnerships, will guide you on the road to measurement excellence. Carly will explain the importance of cross-platform measurement and how it enhances digital strategies. She will cover topics such as adopting an always-on approach to measurement, combining attention signals with reach and frequency metrics, and gaining consistent insight into relevant audiences across TV and digital channels.

Join Carly and register now to gain valuable insights and amplify the value of your media campaigns with Moat by Oracle Advertising