Modrý koník is a brand that caters to mothers and expectant mothers. They offer a range of products and services to support them throughout their pregnancy and motherhood journey. The brand provides a platform where mothers can connect and find resources and information related to pregnancy, child development, and parenting.

They offer a bazaar with a wide selection of baby clothing, toys, car seats, and strollers. In addition to the bazaar, Modrý koník also has a variety of forums and groups where mothers can discuss and seek advice on various topics. The brand aims to create a supportive and informative community for mothers, providing them with the tools and resources they need to navigate the journey of motherhood