Welcome to MonsterInsights, the leading Google Analytics plugin for WordPress. Our software allows you to access vital statistics and make data-driven decisions to grow your website and business. Formerly known as Google Analytics for WordPress by Yoast, MonsterInsights was acquired by Syed Balkhi in 2016 with a mission to simplify analytics for beginners.

Developed by the team behind WPBeginner, the largest WordPress resource site, OptinMonster, the most popular lead-generation software, and WPForms, the best WordPress forms plugin, MonsterInsights is a product that customers love. With our team's expertise in building exceptional products, you can trust us to provide outstanding solutions. Founder and CEO Syed Balkhi is an award-winning entrepreneur recognized by the United Nations.

Lead developer Chris Christoff, a core contributor to WordPress, specializes in WordPress eCommerce. Adviser Thomas Griffin is an expert developer and the co-founder of OptinMonster. At MonsterInsights, our core values prioritize people, passion, product excellence, efficient processes, philanthropy, and long-term growth.

Join over 3 million website owners and start making informed decisions to drive your business forward. Choose MonsterInsights and begin your data-driven journey today