MOP is a leading brand in the Out Of Home/Publicidade Exterior industry, both in Portugal and worldwide. With a constant and significant growth, MOP is the only traditional medium that continues to captivate and retain audiences effectively since it cannot be skipped. The industry's digitalization has further enhanced the creative and technological potential of Out Of Home advertising, making it a unique and impactful way to reach audiences.

In Portugal, MOP has always stood out, attracting advertisers and securing a 13-16% investment share, well above the international average of 4-6%. Understanding the evolving advertising landscape, MOP has repositioned its brand, focusing on creativity and data-driven solutions tailored to advertisers' specific needs. With a wide range of innovative products and integrated solutions across outdoor, indoor, and mobility segments, MOP offers a unique and diverse platform for brands to connect with their target audiences.

Experience the power of MOP's Ideias Fora do Formato (Ideas Beyond the Format) and explore their extensive product portfolio to elevate your advertising campaigns to new heights