My New Red Shoes is a non-profit organization dedicated to improving the quality of life and well-being of children and youth in the San Francisco Bay Area and beyond. Since 2006, they have made a significant impact by reducing the impact of economic inequality in the communities they serve. Their mission is to promote a sense of belonging and dignity for more than 90,000 students by providing them with new and properly fitting shoes and clothing for school.

By doing so, they boost the confidence and self-esteem of these children, giving them a sense of normalcy and belonging. In addition to providing essential items, My New Red Shoes also focuses on engaging and empowering youth. They connect young individuals to civic, educational, and leadership opportunities, enriching their lives and improving their overall well-being.

The organization also strives to strengthen families by offering direct cash grants and connecting them to resources that assist them in achieving their goals. With a vision to create a more equitable world, My New Red Shoes is dedicated to making a lasting impact on children and youth in need. You can support their efforts by volunteering or making a donation