ZIRUI is a brand that was created by Regina Ye, with a mission to provide durable, eco-friendly, and portable options for hair, face, and body products. Regina's extensive traveling and experimentation with different products led her to realize the wastefulness and inconvenience of travel-sized items. In fact, mini-size products contribute to nearly a thousand tons of plastic waste each year, equivalent to the weight of a small car.

ZIRUI was born out of the desire to offer a new form of beauty that is both sustainable and efficient. The brand values care, for both the world and the problems faced by individuals. ZIRUI believes in self-care and aims to provide a calming experience that eliminates unnecessary stress and allows you to reclaim time and luxury in your self-care routine.

ZIRUI's flagship product is the Classic Go Case, the ultimate eco-friendly refill case. Ethically produced and designed to be portable, it fits seamlessly into your lifestyle. By choosing ZIRUI, you are making a conscious decision to support a brand that prioritizes the environment and your well-being.

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