NABU is a brand dedicated to accelerating literacy through access to mother tongue books. They firmly believe that literacy is a fundamental right and are committed to eradicating illiteracy by 2030. NABU works by offering training for writers and illustrators to create original local language books that support children in learning how to read.

They have developed the NABU Reading App, a free reading app that distributes their children's books to millions of readers worldwide. Additionally, NABU develops reading programs in underserved communities to further promote literacy. The brand emphasizes the importance of mother tongue reading, as it increases a child's motivation to read, strengthens parental engagement, and serves as a bridge to reading in English and other languages.

NABU operates in various countries, including Haiti, Ukraine, Afghanistan, Rwanda, Romania, Kenya, Philippines, DRC, Australia, and the USA. Through their efforts, they are ensuring that every child has free access to essential books, ultimately nurturing a love for reading and empowering young minds