Nailbiter is a behavioral videometrics platform that specializes in helping brands protect their new products when brought to market. Using quantitative sample data and videometrics, Nailbiter uncovers insights into shopper behavior, consumer experiences, marketing effectiveness, shopability, and the shopper journey. For example, a leading personal care company partnered with Nailbiter to understand why their new lip care line, positioned as natural and organic, was not performing as expected.

Nailbiter discovered that the product's packaging and claims were not resonating with their target audience, and helped the team reposition and repackage the product for success. Additionally, Nailbiter assists brands in understanding consumer experiences and in-store marketing effectiveness, providing valuable insights to enhance product performance and shopper engagement. Furthermore, Nailbiter offers innovative applications such as Nailbiter AR Visualizer and Nailbiter Impulse Tracker, providing clients with 3D virtual product displays in augmented reality and the understanding of impulse category purchase decisions in offline stores, respectively.

Headquartered in Herndon, VA, Nailbiter is revolutionizing market research with its unique videometric approach, offering real-time, data-driven insights for brands to optimize their products and marketing strategies