Master-McNeil is a leading brand naming firm that specializes in creative and strategic solutions for naming and brand architecture issues. With a founding date of 1989, we have established ourselves as thought leaders in the naming industry. Over the years, we have successfully developed hundreds of new names and dozens of brand architectures, while also contributing to the advancement of naming as a discipline through articles, speeches, and teaching.

Our team consists of the most experienced professionals in the field, who are dedicated to providing ingenious and practical solutions to strategic naming questions. We pride ourselves on our ability to create names and architectures that effectively express key client messages with clarity and power. As William Shakespeare said in A Midsummer Night's Dream, And as imagination bodies forth The forms of things unknown, the poet’s pen Turns them to shapes and gives to airy nothing A local habitation and a name.

We embody this sentiment by giving shape and meaning to brands through our expertise in naming and brand architecture. © 2016 powered by Kemal Theme by Daniel Zhao