Naoi is a unique brand created by Namitha, a former IVF scientist and passionate traveler with a deep love for food. Although Naoi's journey was unplanned, it blossomed from Namitha's interest in photography, which became her escape during challenging times when her son was diagnosed with autism. This hobby eventually led her to the creation of beautiful jewelry pieces.

Naoi specializes in decoupage jewelry made with wood as the base material and a variety of paper types to achieve stunning results. Despite the challenges brought about by the pandemic in 2020, Namitha used that time to perfect her products, improve her product photography, and refine her packaging. Naoi has since experienced remarkable growth and success.

In 2022, Naoi gained recognition in the jewelry category of the Irish Made Awards and participated in Showcase Ireland, where it caught the attention of renowned retailers from across the country. The brand was also listed as Ones to Watch by Showcase Ireland and featured in the highly coveted Showcase Edit. Naoi continues to evolve and improve its processes and products, constantly testing new techniques and materials.

With the ultimate goal of longevity, Naoi eagerly anticipates what the future holds in the coming months and years