New Citizen Design is a brand that revolves around the concept of the new citizen - a contemporary and metropolitan individual with values that encompass consciousness, interaction, inclusion, sharing, and circularity. This persona is internationally oriented, self-confident, and has great trust in the future. New Citizen Design offers a range of curated products that cater to the needs and preferences of the new citizen.

Their design thinking strategy consulting focuses on understanding what drives and moves people, with an emphasis on the new citizen's mindset. Jan Willem de Laive and Antonia Wormer, the minds behind New Citizen Design, have extensive experience in the design field and bring a wealth of knowledge to the company. They aim to provide products that promote well-being and contribute to a better society and world.

With their Dutch Approach, New Citizen Design combines functionality with a unique design aesthetic, both in tangible products and intangible social iconism. Discover the world of New Citizen Design and be inspired by their quality, minimalist, and functional products that fascinate users