&frnds is a pioneering brand that has developed the world's first proven big data-driven B2B e-commerce platform specifically designed for emerging markets. They have digitized the entire value chain, revolutionizing commerce and trade finance in these markets. By utilizing unique AI and big data analysis, their platform addresses the weakest links in emerging market value chains.

One of the key challenges faced by global consumer goods and financial services companies in these markets is the lack of data visibility and connectivity to the last mile of commerce. &frnds solves this problem by providing insights and operations based on their data, enabling the world's smallest vendors to experience exceptional growth within a few months. Their platform also helps small vendors achieve unprecedented sales growth through direct promotions tailored to their needs.

Moreover, through strategic partnerships with local wholesalers and global manufacturers, they create an efficient network of regional warehouses with no capital expenditure. Additionally, &frnds has developed AI-based credit scoring and marketing algorithms to provide tailored credit products to micro, small, and medium businesses in their value chain. They also offer trade finance solutions by bundling the entire value chain into a portfolio lending opportunity.

With a mission to bridge the gap between global product and financial companies and small vendors in emerging markets, &frnds is transforming the consumer economy by offering loyalty, efficiency, and trade finance to all stakeholders involved