NICHOLAS, a brand launched by Irene Nicholas in 2009, aims to create a magical sensation when a woman enters a room wearing a dress she adores. Based in Los Angeles, NICHOLAS is renowned for its design-led fashion and skillful construction, making the wearer look and feel her best. Inspired by Irene's two decades of experience as a Retail CEO and Buying Director in Melbourne, NICHOLAS has grown into a modern global brand.

The collections by NICHOLAS showcase bright, bold prints and confident yet feminine silhouettes. The brand offers elegant dresses and separates that become favored pieces in a woman's wardrobe for special occasions and vacations. With influences from the coastal-meets-urban lifestyle of California and Australia, NICHOLAS embraces an effortless joy in its designs.

Each collection features clean lines, inclusive sizing, modern shapes, and vibrant prints, reflecting the ease of style seen in women worldwide. NICHOLAS is available in over 150 stores worldwide, including renowned partners such as NET-A-PORTER, HOLT RENFREW, NORDSTROM, and REVOLVE. Embracing the unique strength and sense of self that every woman brings, NICHOLAS offers clothes that allow space for individuality