NJ CAR, the New Jersey Coalition of Automotive Retailers, is a non-profit organization that has been serving over 500 neighborhood new car and truck dealerships throughout New Jersey since 1918. They advocate on behalf of the state's $37 billion auto retail sector and promote public policies that ensure a fair and competitive marketplace. Their mission is to make the complex vehicle purchase process as simple and seamless as possible for consumers.

NJ CAR offers a range of services to its members, including training and education programs designed specifically for the automotive retail industry. They provide online webinars, live seminars, and workshops throughout the year to address the unique business environment of dealerships. They also communicate with their members through various hardcopy and digital tools, keeping dealers and their employees informed on important corporate matters, national and state laws, and rules and regulations affecting the automotive business.

Additionally, NJ CAR offers its members exclusive member benefit programs that provide a wide range of products and services with better terms and prices than individual dealers could obtain on their own. From finding a dealer to accessing the NJ CAR Services Store and Academy, members have access to valuable resources. Become a part of the Coalition's grassroots effort and join them in advocating for a fair and competitive marketplace by visiting their website or texting NJCAR to 52886