NOC*NSF is a dynamic brand with a clear mission: to become the sportiest country in the world. They strive to bring more joy and engagement to people's lives through sports and physical activities. Moreover, they aim to achieve greater success for TeamNL, winning medals across a wide range of sports.

NOC*NSF offers a comprehensive range of products and services to support their mission. They provide a Sport Agenda for 2032, outlining their policies and ambitions. Through their organization, they connect with various stakeholders including partners, members, and employees.

They are committed to major societal themes such as sustainability, diversity, and safe sporting environments. Furthermore, NOC*NSF is highly dedicated to youth sports, ensuring the development and well-being of young athletes. They also work closely with professional athletes, providing facilities, advice, and commercial opportunities through their Topsport program.

Their expertise extends to coaching, with training and evaluation programs for coaches. Overall, NOC*NSF is an influential brand driving the sports agenda in the Netherlands, promoting a vibrant and inclusive sporting culture for all